Multi-Client WordPress Development Portfolio
Led end-to-end website development for a portfolio of 35+ clients across diverse industries, managing projects from UX strategy and visual design through development, SEO optimization, and launch.
The Challenge
Each client required a tailored digital presence while maintaining scalability and efficiency across multiple simultaneous projects.
Key challenges included:
Balancing multiple timelines and stakeholder expectations
Translating varied brand identities into cohesive digital systems
Improving local search visibility
Ensuring full responsiveness and accessibility compliance
Maintaining long-term site performance and security
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I developed a repeatable yet flexible development framework:
Created wireframes and high-fidelity mockups in Figma
Built fully responsive WordPress websites using HTML and CSS
Integrated SEO best practices during development, not post-launch
Optimized Google Business Profiles for local visibility
Implemented ADA-compliant design and technical standards
Provided ongoing performance monitoring and maintenance
This approach allowed for both customization and operational efficiency.
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Strengthened client brand presence across digital channels
Increased local search visibility and inquiry flow
Improved user engagement and conversion performance
Delivered consistent, scalable results across a 35+ client portfolio
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By combining UX strategy, development precision, and marketing insight, I helped clients build sustainable digital ecosystems rather than one-time website launches.
