High-Traffic Sales Page Conversion for 2027 Conferences
Led the digital transformation of a 23-page exhibitor and sponsorship prospectus into a streamlined, high-performing sales landing page designed to drive exhibitor and sponsor conversions for BICSI’s 2027 conferences.
The Challenge
The original asset existed as a lengthy PDF that was difficult to navigate, not optimized for mobile, and impossible to effectively track or measure for engagement.
Key challenges included:
Converting dense content into a user-friendly digital format
Preserving critical sales and pricing information
Improving readability and hierarchy
Creating a trackable experience tied to measurable engagement
Supporting high traffic volumes during peak sales periods
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I restructured the entire document into a conversion-focused web experience by:
Rebuilding content architecture for clarity and flow
Breaking complex pricing and sponsorship tiers into digestible sections
Designing clear calls-to-action aligned with exhibitor decision-making stages
Implementing SEO and metadata optimization
Ensuring mobile responsiveness and ADA accessibility compliance
Structuring the page for analytics tracking and performance monitoring
The page was built to guide users logically from value proposition to package details to inquiry submission.
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Transformed a static PDF into a scalable, high-traffic sales asset
Improved usability and content clarity
Enabled engagement tracking and performance reporting
Strengthened the digital sales funnel for exhibitor and sponsor acquisition
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By converting a static sales document into an optimized web experience, the page became a measurable, conversion-oriented marketing tool rather than a passive informational resource.
